Vinacafé brand refresh
Logo and package design makeover for instant coffee
Vinacafé, a brand of Vietnamese instant coffee mix, needed a makeover as it expanded its presence in the American market. The creative requirements were simple: develop a new logo and package design for the pouch and inner packets, communicate that the coffee mix is enjoyable both hot and cold, and emphasize the “3-in-1” convenience of coffee, cream and sugar.
Before and after
